Ideas and starting out


Unit 18
You need a Y2 hub blog
And a unit 18 blog
And Y1 hub and Unit 18 then need linking to the Y2 hub blog
Unit 18 and Y2 Hub need adding to the spreadsheet here or here


Some interesting ads...

What is an ad campaign?

Where might you see it?

Find three campaigns that you like, or are memorable, that include an audio-visual element
Copy and paste the below into your blog as a POST
And answer the below questions. You can do it in pairs if you like.

CAMPAIGN 1
1.       Product
2.       What happens in the ad
3.       What makes it interesting
4.       Campaign message

CAMPAIGN MESSAGE means the key idea, eg what is the product’s USP (unique selling point), and what is key idea the ad is trying to get across to its audience?  

CAMPAIGN 2
1.       Product
2.       What happens in the ad
3.       What makes it interesting
4.       Campaign message


CAMPAIGN 3
1.       Product
2.       What happens in the ad
3.       What makes it interesting
4.       Campaign message





You have to plan an ad campaign in pairs that...

EITHER
1.       Questions gender assumptions about job roles
2.       Encourages students who don’t think it’s cool to wear a bike helmet
3.       Encourages young people to vote

The first stage is to think of AS MANY ideas as possible.

Brainstorm them on a large A3 piece of paper





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