Advertising Unit 18

T BLOCK (Wed & Thurs) 1 12th Sept Thurs - planning your shoot 2 18th Wed - planning and P1 3 19th Thurs SHOOT 4 25th Wed - edit / re-shoot (if needed)  DRAFT DEADLINE P1 5 26th Thurs edit 6 2nd Oct Wed - edit  and  hand in video uploaded onto YouTube .  It should be uploaded onto YouTube  and linked as a post on your blog (then P1 and  M1 ) 7 3rd Oct Thurs -  Hand in P1 and M1 Thurs 3rd Oct Screening 8 9th Oct Tues -  Screening. Evaluation. Plan your next shoot. Shooting week is 4th Nov. There's lots of planning to do! Share it in your group.  Start with IDEAS! P3a) 9 10th Oct Thurs P2  10 16th Oct  Tues P3 - P2 draft deadline 11 17th Oct Thurs P3  draft deadline *HALF TERM* 13 30 Oct Present (P4)/plan.  P2 & P3 deadline 14   31 Oct Present (P4)/plan 15   6 Nov shoot 16   7 Nov shoot (Teacher feedback if possible to help get P5 Merit) 17   13 Nov edit / re-shoot  (Teacher feedback if possible to help get P5 Merit) 1

Unit 18 You need a Y2 hub blog And a unit 18 blog And Y1 hub and Unit 18 then need linking to the Y2 hub blog Unit 18 and Y2 Hub need adding to the spreadsheet here  or here S ome interesting ads... What is an ad campaign? Where might you see it? Find three campaigns that you like, or are memorable, that include an audio-visual element Copy and paste the below into your blog as a POST And answer the below questions. You can do it in pairs if you like. CAMPAIGN 1 1.        Product 2.        What happens in the ad 3.        What makes it interesting 4.        Campaign message CAMPAIGN MESSAGE means the key idea, eg what is the product’s USP (unique selling point), and what is key idea the ad is trying to get across to its audience?   CAMPAIGN 2 1.        Product 2.        What happens in the ad 3.        What makes it interesting 4.        Campaign message CAMPAIGN 3 1.        Product 2.        What happens in the ad 3.