P5

P5 Learners produce a competent and original audio-visual advertisement to be used as part of the planned campaign

 M4 Learners use client feedback to make changes to their planned advertisement and demonstrate proficient audiovisual production skills. The advertisement they produce is generally of a good technical standard

 D1 Learners produce an advertisement that is generally of a high technical standard, and successfully conveys the planned campaign message

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Ideas and starting out

Unit 18 You need a Y2 hub blog And a unit 18 blog And Y1 hub and Unit 18 then need linking to the Y2 hub blog Unit 18 and Y2 Hub need adding to the spreadsheet here  or here S ome interesting ads... What is an ad campaign? Where might you see it? Find three campaigns that you like, or are memorable, that include an audio-visual element Copy and paste the below into your blog as a POST And answer the below questions. You can do it in pairs if you like. CAMPAIGN 1 1.        Product 2.        What happens in the ad 3.        What makes it interesting 4.        Campaign message CAMPAIGN MESSAGE means the key idea, eg what is the product’s USP (unique selling point), and what is key idea the ad is trying to get across to its audience?   CAMPAIGN 2 1.        Product 2.        What happens in the ad 3.        What makes it interesting 4.        Campaign message CAMPAIGN 3 1.        Product 2.        What happens in the ad 3.
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Free Choice

(18)  Decide on the best advert.  Has it been graded?   Once Unit 18 has been signed off:   First…   (FC)  Write your proposal:   Name   Unit requested   Project Outcome (what will you make)   Rationale (why)   Why you think you will do well on this unit?   Secondly…   Create a schedule - by week  Easter term is split up like this   6 weeks   Half term  6 weeks (to the end of March)  Easter 3 weeks finish the last unit, get feedback to ensure highest grade possible  Hand in in week of 29th April  After completing this unit you need to finish anything else left to finish and then get your teacher to check all the units are banked and you will have completes the course.
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Feedback

Vote I Positives Funny Simple campaign message, straight to the point Informative Hits target audience Direct address - spoke to viewer Location - suits TA Music / sound effects Could be better Production quality Acting - more takes Sound - dubbed the audio - GET SOMEONE ELSE! More shots to choose from Advertising technique ACTIONS - More people in the group - Organise time better so as to have more time for shooting, more shots - Consider how to persuade people   Vote II Positives Emotional - speech - music Nice variety of people reinforcing Clear message Voice acting Idea Could be better EXAMPLES - rather then just tell someone to do something Show reasons why someone should do the thing you want them to do Equality in the workplace Acting   Funny! Shots Idea!   Props/mise en scene Under a minute!
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