P1

P1 
Learners evaluate an existing advertising campaign, including: 
a) aims and objectives 
b) target audience 
c) representation 
d) campaign message 
e) audio-visual advertisements used in the campaign 
f) relevant legal and ethical issues 
g) regulatory bodies 
h) method

 M1 
Learners evaluate print-based and/or audio advertisements that are used as part of the chosen advertising campaign. 

 They explain how advertisements produced in different media can be linked and used together to convey the campaign message
1. Choose an ad campaign that has both print AND an audio-visual element to study, write in short paragraphs to answer the above
2. For M1, 
a) explain what links the ads in the campaign (print and audio-visual), eg colour scheme, use of logo, actors. 
b) evaluate the ad - is it effective? Is it well made?
c) explain how they carry the same campaign message, and how one reinforces the other


'What is an ad campaign?

An ad campaign is a set of advertisements that revolve around a single message and are intended to achieve a particular goal. For example, a company might create an ad campaign to meet one of the following business objectives:

SUGGESTIONS FOR p1
Dove - Campaign For Real Beauty

Nike - Find Your Greatness
JOBS
Roles, script, sound, location(s), actors, equipment, shot list or storyboard, equipment, schedule

PLANNING SHEET

Put evidence on the blog

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