Advertising Unit 18

Brief 1 There are many reasons why people choose Long Road VI Form. Find one and demonstrate the idea visually in 20 seconds in a creative, entertaining format. Get your idea signed off. Do research first by talking to other students, Target audience: 15-16 year olds and their parents, trying to decide a sixth form. Brief 2 Greta Thunberg. Climate change. Extinction Rebellion. Doing our bit to help.  Find one good idea to persuade students to help prevent climate change. Demonstrate the idea visually in 20 seconds in a creative, entertaining format. Get your idea signed off. Do research first by watching Thunberg's TED talk and finding relevant data online. Target audience: 15-18 year olds not sure what the fuss is about and why they should care. Final deadline: advert for viewing T WED 18th U block TUES 17th Planning targets (suggestions to help plan your work): planning docs 6 Dec rough cut  Tues 10th - U block Wed Dec 11th Dec - T bloc

T BLOCK (Wed & Thurs) 1 12th Sept Thurs - planning your shoot 2 18th Wed - planning and P1 3 19th Thurs SHOOT 4 25th Wed - edit / re-shoot (if needed)  DRAFT DEADLINE P1 5 26th Thurs edit 6 2nd Oct Wed - edit  and  hand in video uploaded onto YouTube .  It should be uploaded onto YouTube  and linked as a post on your blog (then P1 and  M1 ) 7 3rd Oct Thurs -  Hand in P1 and M1 Thurs 3rd Oct Screening 8 9th Oct Tues -  Screening. Evaluation. Plan your next shoot. Shooting week is 4th Nov. There's lots of planning to do! Share it in your group.  Start with IDEAS! P3a) 9 10th Oct Thurs P2  10 16th Oct  Tues P3 - P2 draft deadline 11 17th Oct Thurs P3  draft deadline *HALF TERM* 13 30 Oct Present (P4)/plan.  P2 & P3 deadline 14   31 Oct Present (P4)/plan 15   6 Nov shoot 16   7 Nov shoot (Teacher feedback if possible to help get P5 Merit) 17   13 Nov edit / re-shoot  (Teacher feedback if possible to help get P5 Merit) 1

Unit 18 You need a Y2 hub blog And a unit 18 blog And Y1 hub and Unit 18 then need linking to the Y2 hub blog Unit 18 and Y2 Hub need adding to the spreadsheet here  or here S ome interesting ads... What is an ad campaign? Where might you see it? Find three campaigns that you like, or are memorable, that include an audio-visual element Copy and paste the below into your blog as a POST And answer the below questions. You can do it in pairs if you like. CAMPAIGN 1 1.        Product 2.        What happens in the ad 3.        What makes it interesting 4.        Campaign message CAMPAIGN MESSAGE means the key idea, eg what is the product’s USP (unique selling point), and what is key idea the ad is trying to get across to its audience?   CAMPAIGN 2 1.        Product 2.        What happens in the ad 3.        What makes it interesting 4.        Campaign message CAMPAIGN 3 1.        Product 2.        What happens in the ad 3.

Vote I Positives Funny Simple campaign message, straight to the point Informative Hits target audience Direct address - spoke to viewer Location - suits TA Music / sound effects Could be better Production quality Acting - more takes Sound - dubbed the audio - GET SOMEONE ELSE! More shots to choose from Advertising technique ACTIONS - More people in the group - Organise time better so as to have more time for shooting, more shots - Consider how to persuade people   Vote II Positives Emotional - speech - music Nice variety of people reinforcing Clear message Voice acting Idea Could be better EXAMPLES - rather then just tell someone to do something Show reasons why someone should do the thing you want them to do Equality in the workplace Acting   Funny! Shots Idea!   Props/mise en scene Under a minute!